3X Basket Remarketing service

Between 55% and 75% of visitors to e-commerce website are “non-converters”

Requirement: to send reminders to undecided visitors in the form of a customised e-mail

Objective: to rekindle the Internet user’s interest in the brand in order to encourage conversion

Channels: e-mail

Pricing: CPA (Cost Per Action, sale or lead)

Key issues:

1- Integration of the Customer LifeCycle into our Programmatic service

2- CRM approach to remarketing

3- Customised reminder scenarios to be adapted to the category of advertiser

BASKET-REMARKETING_EN