3X Social Edge offer

Requirement: to use social levers (Facebook as a priority) as business levers

Objective: to manage “social” media as a completely separate type of media thanks to their unique targeting potential. Access an incremental audience.

Channels: e-mail

Pricing: Cost Per Click (CPC)

Key issues:

TEST – A/B testing of numerous audience segments (“clusters”): socio-demographic, competing, semantic/interests and different messages (creations and marketing promises)

RUN

1- Improve performances thanks to a better cluster/creation/context mix

2- Generate downloads to your mobile applications

3- Retarget your prospects or customers in a differentiated manner

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