3X Reach offer

Requirement: To reach a precise target with fast and efficient penetration

Channel: display + social

Pricing: CPM + DATA enhancement cost

Key issues: target, frequency and duration

1- Precise definition of the target

2- Available data used to reach this target efficiently

3- Deadline for achieving 95% of this target (special operation).

4- Repetition of the message / “Effective Frequency Optimization” in order to reduce the number of unnecessary impressions