3X Mobile Smart Targeting service

Requirement: to capitalise on the changing uses and behaviours and on the growth of mobile RTB (1.5 billion monthly impressions)

Objective:  mobile Internet / smartphone apps / tablet apps

Formats:  banners  / interstitials / in-app / FB app install

Pricing:  CPD (Cost per Download), CPC (Cost per Click)

Key issues / opportunities:

1- Hourly targeting (uses): complementarity with desktop strategy

2- Targeting per device/OS

3- “Traffic” or “Lead” strategy (downloads smartphone/tablet apps)